Temporary permanent: a rant.

Look, if you want me to buy your artificial flowers, as your sending of your catalogue suggests, then describing them as almost ephemeral only contradicts the main advantage of the things.

Anyway, how can anything be almost ephemeral?

Tut.

Word To Use Today: ephemeral. This means lasting only a short time. The word comes from the Greek ephēmeros, lasting only a day, from hēmera, which means day.