Pure, But Far From Simple: a rant

An on-line advert popped up the other day. It was from the clothes company Pure, and it was offering me an embroidered laundered linen tunic (yes, the laundered bit is confusing: but then I suppose it's better than an unlaundered one).

Anyway, the headline said: 

A 
FRESH
AT
TITUDE

Now, three questions immediately sprung to mind, namely: What's a fresh? Where is Titude? and What's that got to do with an embroidered laundered linen tunic?

I still haven't worked out the answer to the last question.

Word To Use Today: attitude. This word comes from the French, and before that from the Italian attitudine, from the Latin aptitūdō, fitness, from aptus, apt.