Sunday Rest: unsame. Word Not To Use Today

Unsame your ceiling!

urges the paint company Craig and Rose.

Unsame it?

You mean...change it?

Repaint it?

Renovate, update, transform, or restyle it?

It's fine to make up a new word if you need to sell something (not that Craig and Rose do need to make up a new word) but for heavens' sake make up one that makes your product sound attractive.

Unsame??

What do you think of our new kitchen?

Um, well, I suppose it's...unsame.

It's enough to make one's host spit in the soup.

I'll give you flipping unsame.

Word Not To Use Today: unsame. The word same goes right back through Old Norse sami and Greek homos to the Sanskrit sama.