This blog is for everyone who uses words.

The ordinary-sized words are for everyone, but the big ones are especially for children.



Thursday, 7 June 2018

Pure, But Far From Simple: a rant

An on-line advert popped up the other day. It was from the clothes company Pure, and it was offering me an embroidered laundered linen tunic (yes, the laundered bit is confusing: but then I suppose it's better than an unlaundered one).

Anyway, the headline said: 


FRESH
AT
TITUDE


Now, three questions immediately sprung to mind, namely: What's a fresh? Where is Titude? and What's that got to do with an embroidered laundered linen tunic?

I still haven't worked out the answer to the last question.

Word To Use Today: attitude. This word comes from the French, and before that from the Italian attitudine, from the Latin aptitūdō, fitness, from aptus, apt.


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