An on-line advert popped up the other day. It was from the clothes company Pure, and it was offering me an embroidered laundered linen tunic (yes, the laundered bit is confusing: but then I suppose it's better than an unlaundered one).
Anyway, the headline said:
A
FRESH
AT
TITUDE
Now, three questions immediately sprung to mind, namely: What's a fresh? Where is Titude? and What's that got to do with an embroidered laundered linen tunic?
I still haven't worked out the answer to the last question.
Word To Use Today: attitude. This word comes from the French, and before that from the Italian attitudine, from the Latin aptitūdō, fitness, from aptus, apt.
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