Suppose you want to sell a powder that gives people all, absolutely all, of their nutritional needs.
Mix it up with water, knock it back, and bam! you stay strong and healthy and slim without the need to eat all that fussy other stuff like cake and steak.
I mean, why wouldn't anyone want to take up a regime like that?
Well, it might be because you'd lose some opportunities for social intercourse, but the chief reason for hesitating, I should imagine, would be the taste.
As it happens such a powder does exist, and is available on line. It's apparently medically recommended, and it even seems to be selling reasonably well.
Mind you, I think it might have sold even better if the stuff hadn't been given a name that sounds quite so much like someone throwing up.
Huel.
Still, it does come in a chocolate version, so the name just might be misleading.
Word Not To Use Today: Huel. Huel is the Middle English for whale, and also a variety of wheat, but I suspect this word is actually a cunning if unfortunate mixture of health (or whole) and fuel.
Even the unflavoured stuff is said to taste rather nice.
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