Thursday, 16 July 2015
Typecasting: a rant
So: who gets the job interview?
Is it the one with the best exam results?
The quirky one?
The experienced one?
The one who can spell?
The one who hasn't yet been convicted of fraud?
Well, according to Brian Hoff, of Brian Hoff Designs* the way not to get an interview is to write your application in a boring font like Times New Roman.
A font much like the one I'm using to type this, in fact.
'It's telegraphing that you didn't put any thought into the typeface that you selected,' said Mr Hoff.
Presumably one should aim to be original, fashionable, aRTISTIc, or Historically Aware.
Perhaps even adorable.
But, you know something? I realise that this may be a bit left-field, but personally I'd suggest having some consideration for the person choosing the interviewees and going bull-headed for simple legibility.
I really don't think it can hurt, even if you do use Times New Roman.
Word To Use Today: legible. This word comes from the Latin legere, to read.
*On the day I wrote this post, that link sent you to a page bearing a headline written in white on a pale grey background. I can't say I was impressed.