Yes, I would have thought it was difficult.
I don't know, though, these arithmetical ideas are always tripping people up. Perhaps people can't do sums and speak at the same time. And vice versa.
It would explain a lot.
Anyway. How about:
LESS THAN HALF PRICE REDUCTIONS!?
Now, I think this is an attempt to say that items are to be sold at less than half price.
Except, of course, in that case the reduction is actually more than half of the price.
I have seen signs recently, though, that copywriters (who are the people who write advertisements) have woken up to the difficulties of more and less.
Now they've started trying to tempt us with BETTER THAN HALF PRICE.
But better for whom? We are forced to ask. The buyer or the seller?
Ah well. At least they seem to have stopped telling us their prices are more than reasonable
Word To Use Today: value. This word is from the French word valoir and before that the Latin valēre, to be worth or to be strong.